This program aims to develop the leadership, sense of responsibility, and initiative that characterize entrepreneurship. Additionally, it aims to train senior executives who can assume the responsibilities of a company’s marketing and sales functions.
By the end of the program, the student will have acquired the knowledge and skills that will enable them to effectively manage marketing and sales techniques. They will be able to work effectively to achieve the company’s mission by providing accurate written and oral communication skills in the performance of their duties, participating in the development of the marketing plan, utilizing community resources according to their organization’s needs, applying laws, regulations, and standards, and utilizing various computerized management tools.
Stage (Optional)
The program is offered in a cooperative format. Those who wish to do so may complete three two-week internships in a company or public body to gain practical experience in management. The three stages are completed at the end of the third stage.
Opportunities
Market Study
Commercial and Industrial Enterprises (SMEs)
Financial or Real Estate Management Companies
Manufacturing and Production Industries
Admission Requirements
DEUA/TS/Bac + 2 General or Advanced High School Diploma or equivalent.
Training Cost and 8,000 DA per month
Program Content:
First Semester:
Getting to Know Each Other and Group Dynamics
French and Computer Skills
General Management Knowledge
Introduction to Marketing
Getting to Know the Business
Corporate Environment
HRM
Second Semester:
Marketing Mix
Consumer Behavior
Business Negotiation
Marketing Information Systems
Management and Sales Force
E-Commerce
Marketing Services
Consumer Law
Advertising and Communication
Third Semester:
Partnerships
Methodology
Strategic Export Marketing
HSE
Business English
Project